2. How easily can mobile users complete common tasks?

The screen space on a mobile device is smaller than a desktop. Touch is the primary mode of input. Entering data into forms is painful at best when you're trying to tap it out on a virtual keyboard with small keys. That makes the user interaction different than on a desktop.

Make it easier for users to interact with your site on a smartphone. Simple things like using a font size that is legible on small screens, or making it possible for them to call you with a single click, go a long way towards improving user experience.

1. Does it display well on different devices?

2. How easily can mobile users complete common tasks?

3. Is your Call to Action central and prominent?

4. Do you have deep multi-level menus?

5. How easy is it to return to your home page?

6. Is it easy to search on your site?

7. Are your forms suitable for virtual keyboards?

8. No pinch-zoom. Other than product images.

9. Is your entire site crawlable?

10. Does all your content play on mobile devices?

11. Have you cross checked your redirects and cross links?

12. How do you handle complex tasks and sensitive information?