8. No pinch-zoom. Other than product images.

The ability to pinch and zoom used to be popular when touch screens were first introduced. Not any more. Today's mobile users are savvy, and want instant access. They should not have to pinch and zoom your page for basic information. Make the font large enough to be readable on a small screen.

The reverse holds true for product images. Users want to able to zoom in and see the product at a more granular level. You'll need to balance for image quality versus image size.

1. Does it display well on different devices?2. How easily can mobile users complete common tasks?3. Is your Call to Action central and prominent?4. Do you have deep multi-level menus?5. How easy is it to return to your home page?6. Is it easy to search on your site?7. Are your forms suitable for virtual keyboards?8. No pinch-zoom. Other than product images.9. Is your entire site crawlable?10. Does all your content play on mobile devices?11. Have you cross checked your redirects and cross links?12. How do you handle complex tasks and sensitive information?